Objective

Support Le Baluchon Eco Resort in the development of its marketing strategy to strengthen its brand positioning, increase visibility, and drive business growth.
 

Approach

Deliver ongoing strategic support that combines marketing consulting, media management, and creative direction to ensure a cohesive brand experience—from discovery to guest loyalty.
 

Key Initiatives

• Develop, manage, and optimize advertising campaigns across Meta and Google Ads.
• Design advertising creative and provide creative direction for campaigns.
• Support internal teams through strategic planning and marketing decision-making.
• Advise on the selection of content creators and influencer partnerships.
• Develop and oversee the production of email marketing campaigns.
• Conduct ongoing strategic monitoring to identify emerging opportunities and industry best practices.
• Structure marketing initiatives and optimize team processes.
   

Results

Within five months, the strategy delivered measurable business impact:

• 169% increase in Google Ads Brand campaign ROAS.
• 130% increase in Meta Ads acquisition ROAS.
• More than 3 million impressions generated.
• Over 40,000 website visits driven through paid campaigns.
   

Beyond advertising performance, this partnership has helped expand Le Baluchon Eco Resort's digital presence by transforming every brand touchpoint into an invitation to experience the destination.