Hockey Force is a Quebec-based company founded in 2003 that offers professional hockey sticks and other related products, coming directly from the manufacturer. Reptile has been working with Hockey Force since 2025 across various channels: Google Ads, Meta Ads, and TikTok Ads.

The approach

Through frequent meetings, analyses, and A/B testing, Reptile ensures that Hockey Force continues to grow and further expand its sales and customer base, primarily in Quebec, but also in other Canadian provinces such as Ontario and Alberta, as well as in Europe.

Actions

• Increase the brand’s sales.
• Maximize ROAS across various acquisition channels.
• Increase the average order value.
• Diversify advertising strategies and concepts.
• Continuously adapt to seasonal fluctuations in demand.

Key Figures

• 104% increase in sales between 2024 and 2025
• Over 3,000 orders driven by Meta Ads
• 500,000 users reached on Meta (Facebook and Instagram)
• Over 5,000 orders driven by Google Ads
• ROAS of over 10 on TikTok Ads

In addition to this advertising support, the Reptile agency takes a proactive approach by supporting Hockey Force across various marketing areas: digital presence, ad design, creativity, technical support, UX and UI recommendations, reporting, and diversification of placements in emerging media.