The collaboration between Reptile and comedian Thomas Bédard, in partnership with Agence Feedback, aims to structure and propel an already distinctive creative universe. A 2023 graduate of the École nationale de l’humour, Thomas stands out with a cinematic visual signature that redefines industry codes.
 

Reptile acts as a partner, co-agent, and strategic pillar to support the development of a solid, coherent digital ecosystem that meets the level of his creative ambition.
 

The objective: to make the Thomas Bédard brand shine on all stages, both physical and digital, and to assert his place as an active figure in the Quebec cultural landscape.
 

The strategic approach is based on a strong identity, a structured digital presence, and a content strategy designed to support both audience growth and the development of collaboration opportunities.
 

Actions:

• Develop a strong graphic charter, co-created with the artist and applied across all touchpoints, from show posters to social media.
• Design a central web platform to gather news, tour dates, and content, and to support the reach of his career.
• Structure a content strategy including the return of long-form formats on YouTube and a sustained publication schedule.
• Deploy paid digital placement activations to amplify reach and accelerate partnership opportunities.
• Provide continuous strategic support to position the brand with advertisers and partners.

Beyond visibility, this mandate aims to durably anchor Thomas Bédard’s presence in his ecosystem, evolving his personal brand to match his creative potential and cultural impact.