To support the growth of Arctic Gardens Food Service in the U.S. market, Reptile is deploying a B2B LinkedIn strategy specifically designed to reach decision-makers in the food industry. In a context where LinkedIn is becoming an increasingly strategic lever for companies looking to expand their international presence, Reptile is supporting Arctic Gardens Food Service in the rollout of a targeted digital campaign aimed at buyers, managers, and professionals in the foodservice sector across the United States.

The objective: increase brand visibility among strategic audiences, generate qualified traffic, and support business development through an approach that combines content, performance, and positioning.
 

Objective

Deploy a high-performing LinkedIn strategy to reach decision-makers in the U.S. food industry, highlight Arctic Gardens Food Service’s expertise, and support the generation of business opportunities.

Approach

Develop a B2B campaign tailored to the U.S. market by leveraging strategic content, including targeted video campaigns and a consistent editorial presence on LinkedIn.
 

Actions

• Develop a targeted LinkedIn Ads strategy across several key U.S. markets.
• Design video campaigns focused on performance and conversion.
• Create a dedicated landing page for the campaign.
• Provide strategic direction, copywriting, and ad creative.
• Produce and edit the campaign’s video content.
• Maximize existing assets by reusing selected footage from previous shoots to ensure strong consistency across platforms and messaging.
• Deploy a series of editorial LinkedIn posts to extend the campaign’s reach and maintain an active presence.

Beyond visibility, this initiative aims to position Arctic Gardens Food Service as a credible and relevant partner for professionals in the U.S. food industry.