ENCORE, founded in Montreal in 2000, is an integrated entertainment group active in the production of television series, live shows, theatre and international distribution.
 

As part of a marketing strategy mandate, Reptile deployed an advanced instrumentation system enabling precise tracking of events, conversions and various engagement signals across each comedian’s websites.
 

The system collects several parameters, including:
 

• the city of the show being viewed
• the type of show being viewed
• the comedy category
• personalized interests
• as well as other behavioral indicators.
   

This architecture makes it possible to segment audiences with precision and better understand the real behavior of comedy fans. Audiences are shared across the group’s artists. Engagement with one comedian automatically enriches the audience segments of other talents. As a result, whether it is for Mike Beaudoin, Maude Landry, Tommy Néron or Boulevard Pérusse, each campaign can be launched quickly with already-optimized targeting.
 

Campaigns are then structured according to the defined objectives (awareness or ticket sales) and deployed across multiple platforms:
 

• Meta Ads (Instagram, Facebook)
• Google Ads (YouTube)
• TikTok Ads
   

The results of this approach are directly reflected in campaign performance: an optimized cost per conversion compared to industry standards in the live entertainment sector, and a reduction in unsold tickets. The architecture implemented by Reptile enables Groupe Encore to avoid starting from scratch with each new launch; every campaign builds on an existing base of qualified audiences, reducing activation time and improving the overall efficiency of advertising investments.