Canada’s Anti-Spam Legislation (Bill C‑28)

Respecting your customers’ choices earns their loyalty. We can help you comply with Bill C‑28.

Respecting the privacy and choices of online consumers is essential. Bill C‑28, or Canada’s Anti-Spam Legislation (CASL), is part of this approach. It provides a framework for commercial e-mailing practices, establishing strict rules to ensure that each recipient has given his or her explicit or implicit consent before receiving any communication.

Unfortunately, many companies don’t know how to comply, while others implement measures that are too strict, missing out on many opportunities.

We can help you make sense of this by managing your mailing lists effectively and taking action to demonstrate to your customers that respecting their privacy is at the heart of your values.

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