The collaboration between Reptile and the Regroupement des quilles du Québec is driven by a clear ambition: to restore bowling to its rightful place in the everyday lives of Quebecers.
 

Through this mandate, Reptile supports the organization in a strategic relaunch of its digital presence - combining social media management, content strategy, and advertising campaigns - to get people moving again, reconnect generations, and reposition bowling as a vibrant, social, and contemporary activity.
 

Objective
To modernize the image of bowling in Quebec through a content strategy that highlights its social, playful, and inclusive nature - while driving audience growth and engagement.
 

Approach
To inject new energy into the brand through a dynamic, intergenerational identity, supported by strong community management and content rooted in real-life experiences.
 

Actions

• Structure and strengthen the brand’s presence on Facebook and Instagram through consistent social media management
• Refine Evolve the brand identity and logo
• Produce on-the-ground video content
• Showcase players and the broader community
• Deploy engaging, performance-driven advertising campaigns focused on audience growth
   

Beyond visibility, the goal is simple: to make bowling a natural go-to activity - to move, connect… and have fun.