The Land Art project consisted of a complete revamp of the e-commerce website for this brand, which specializes in natural dietary supplements made in Quebec. Initially developed on Shopify, the site was migrated to WordPress with WooCommerce in order to offer greater flexibility and autonomy to the internal team, while allowing for long-term functional evolution. This transition made it possible to completely rethink the user experience around performance and conversion.

The main objective of the project was clear: to increase online sales and average order value. To achieve this, the product pages were completely redesigned with a conversion-oriented approach, featuring a dynamic layout, clear visual hierarchy, and optimized calls to action. The design focused on a seamless experience and a modernized brand image consistent with Land Art's values of quality. On the technical side, several key features were integrated: an intelligent search engine, a promotion management module with advanced conditions, a loyalty system, the integration of product reviews, and strategic cross-selling options. These UX and UI optimizations enriched the shopping experience and boosted the brand's digital presence.

The project is being taken forward with the development of a B2B portal for suppliers and an ambassador program integrated into the website. This demonstrates the strength of the web ecosystem we have built and our team's ability to design scalable, high-performance platforms that are aligned with our clients' growth ambitions.