A household name in Québec for doors and windows, Fenplast entrusted Reptile with the full management of its social media ecosystem (Facebook, Instagram, TikTok and LinkedIn).

Objective: to bring structure and clarity to its digital presence across Meta, TikTok and LinkedIn, deepen its connection with the community, and support its growth ambitions in Québec and across the rest of Canada.
 

Our Mandate
 

We implemented a comprehensive and strategic management of Fenplast’s social platforms, including:

• Ongoing monitoring of brand news and promotional initiatives
• Showcasing key marketing actions and campaigns
• Deploying storytelling content to humanize the brand
• Creating visuals and platform-specific content (TikTok, Meta, LinkedIn) : graphic design and Reels production.
• Producing and adapting bilingual content to engage audiences outside Québec

Beyond publishing, Reptile’s role is to ensure message consistency, enhance brand discoverability, and maintain strong alignment between marketing initiatives and their impact across social channels.

Our Approach
 

• Structuring the editorial calendar around key moments (promotions, events, launches)
• Developing engaging, performance-driven content on social media (Meta, TikTok et  LinkedIn)
• Adapting creative executions to distinct audience segments
• Continuously optimizing based on performance analysis

The goal: position social media as a true strategic growth lever,  not simply a distribution channel.

Today, Fenplast benefits from a more structured and cohesive social presence, generating steady performance growth and actively reinforcing its market positioning.