Engageunhumoriste.com is a web platform that simplifies the booking of humorists for corporate and private events. Their goal: to make finding comedy talent quick, easy, and tailored to the needs of each organization.

To increase their booking requests, they turned to Reptile. We quickly identified their priorities, combed through their ecosystem, and designed a structured advertising strategy aligned with their goals and resources.

Our approach focused on four aspects:

- rapid UX optimization to clarify the offering and simplify the customer experience (UX);

- comprehensive instrumentation of the website and its conversions;

- a multi-channel advertising strategy combining Meta Ads (images, carousels, Stories, Reels) and YouTube Ads, supported by creative and engaging content—including videos by Louis Morissette and custom-designed static visuals;

- and support in implementing an automated email strategy.

The main challenges were identifying the right criteria for targeting our audience, creating effective lookalikes, and ensuring consistency between advertising messages and the website experience. Performance was strong from the outset: favorable CPM, high CTR—up to 8% on some videos—and rapid initial conversions.

After a few weeks of campaigning, we are talking about more than 50 leads generated at a cost per lead of around $30.

Results have stabilized at a high level in the medium term, supported by continuous optimization. The next step is to restart campaigns after the holidays in order to capitalize on these acquisitions and continue the platform's growth, as well as to develop a strategy for reactivating leads.