Founded in Montreal in 1989, Dagwoods is a Montreal restaurant chain known for its fresh sandwiches made to order. The brand stands out for its freshness, family atmosphere, and positioning as an alternative to fast food.

To support its growth and strengthen its brand presence, Dagwoods entrusted Reptile with a digital support mandate combining creation, acquisition, and targeted field deployment.

Over the months, Reptile structured the actions and deployed a consistent approach aligned with the brand's business objectives.
Our approach was based on several key areas:

• Photo and video content production, mainly handled by our team.
• Social media management, including storytelling, visual editorial direction, content creation, and community management. 
• Digital acquisition strategies, including Google Ads and optimization of local presence on Google Maps, particularly to support restaurant visibility.
• The launch of the discount coupon offer and rewards program, including the design of a landing page.
• Support for the opening of new restaurants, including photo coverage, video interviews, press releases, and media and influencer relations.
• Optimization and monitoring of performance and sales, centralized in a SmartBI dashboard, to ensure clear reading of results and inform decisions.

An evolving mandate, aligned with the brand's initiatives, growth, and business realities.