Paul Ross is an entrepreneur and digital strategist who has been working in the Web and technology industry for over 30 years. Since 2001, he has served as President and Co-owner of Reptile, where he primarily oversees business development, digital strategy, and the evolution of the company’s technological products.

Over the past few years, he has dedicated a significant portion of his time to the development and real-world validation of SmartBI, a platform that enables SMEs to centralize, simplify, and better understand their digital data through ready-to-use dashboards designed to support decision-making and make analytics more accessible to businesses without specialized expertise.